We know the bad excuses! From our extensive research (LOL) we’re sharing the worst excuses that we’ve heard for parents taking their kids out of swim lessons for the winter. Use this info to “tailor” your marketing messages to parents you fear may pull their kids out.
The weather is bad.
Really? This is just lame. Swim lesson are, in fact, the perfect activity to participate in while the weather is bad. Warm and safe, having fun and learning. How else do you want your children to spend afternoons?
It will give them a cold.
This is just false. To use this excuse, you’ve not done your own research. Being in the water nor having wet hair cause colds in children. The two things that help children stave off colds are eating right and exercise. Physical activity has been proven to build up the immune system. And since colds come from germs, taking swimming lessons actually helps them to avoid this ailment regardless of what time of year it is.
Need to save money for the holidays.
It’s understandable that money is often tight around the holidays. But creating a gap in your child’s learning process actually throws part of the money you’ve already spent on lessons out the window. Remember that learning to swim is a process. Skills build upon each other. Consistency and repetition inspire the progress that prepares children for the “next” skill they need to learn to become proficient swimmers. A holiday or winter gap puts them behind (or in some cases) completely erases the progress made during spring and summer lessons. Continuing lessons year round protects the investment you’ve already made in your child’s ability to swim.
They can just pick up where they left off.
See above. This statement is blatantly false and we have evidence to prove it. Your child will not simply pick up where he left off. He will lag behind the students who’ve kept swimming. You risk his frustration with falling behind and his desire to quit lessons altogether because he can’t catch up.
These may seem like perfectly justifiable excuses to you. And truthfully, any excuse for interrupting or stopping your child’s swim lessons is not good enough. Think of it this way. Swimming is the only exercise that can also save your life. It’s a skill that every human being needs to reduce the risk that sometime during their life could save them from drowning. Why would you want to keep your child from learning a skill that is THIS important to their well-being?
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